Comments on: A new logo for Italy

By: Olinda Brennan

Olinda Brennan — Wed, 02 Dec 2009 18:01:30 +0000

It is nearly impossible to travel in Italy without encountering something historic – Italy has the most UNESCO World Heritage Sites on the planet, and there are tons of things that UNESCO doesn’t get to numbering that are in all probability older than anything you’ve encountered before. Italy is a nation with history.

By: When is a bad logo design actually good? | Logo Design Love

When is a bad logo design actually good? | Logo Design Love — Mon, 11 Feb 2008 18:37:26 +0000

[...] a year ago to the day, Italy launched a new national logo. The design agency who won the tender was London-based Landor Associates, and they came in for a [...]

By: Marco Italy

Marco Italy — Wed, 02 May 2007 00:35:36 +0000

Wow! This is the most expensive noodle I have ever seen!

By: Martina

Martina — Thu, 15 Mar 2007 13:30:03 +0000

@Dominic – Yes, it’s correct: Marco has created a “what if portal homepage”, showing how Italia.it could have been, if it had been done better and according to the correct criteria.

So, many Italian blogger are working to try to improve the portal, but… try to imagine with what keyword the portal is first in Google.it…!

By: Dominic Sawyer

Dominic Sawyer — Wed, 14 Mar 2007 20:16:50 +0000

@Martina – thanks for these links. My Italian is non existent but Marco looks to have created a tableless and standards compliant version of the portal home page. And with 50% less code.

@Karen – good spot, I’ve had another Lidl leaflet posted through the door and see what you mean. Not impressed with their website, perhaps they concentrate on direct marketing…

@Alan – thanks, enjoyed the ‘Des and Tina’ chat and going to work my way through the others. Wonder how the World Tourism Rankings looks for 2006.

By: Alan 'Brand' Williamson

Alan 'Brand' Williamson — Wed, 14 Mar 2007 18:40:06 +0000

It’s ironic that in the ‘land of design’ the great Italian graphic artists can get it so badly wrong.

I wrote about Brand Italy needing a big brand idea to lead its great regional and city brands into an exciting future. Here’s the URL if you wish to read all about it. http://brandopia.typepad.com/brandopia_destination_for/2006/01/ciao_italia_stu.html

By: Karen Bryan

Karen Bryan — Mon, 12 Mar 2007 08:18:41 +0000

I realised that other day what the i in the new logo reminded me of, it is the i in the logo of the supermarket Lidl. The i in Lidl is all red and lying on its side.

By: Martina

Martina — Mon, 12 Mar 2007 08:03:34 +0000

Here you can find two projects that try to suggest some improvements to this site(by the Italian bloggers community):

http://www.progetto-david.com/

http://www.pugia.com/replay/italia_it/

By: Dominic Sawyer

Dominic Sawyer — Mon, 05 Mar 2007 20:24:12 +0000

According to a post on the Under Consideration blog (hhttp://www.underconsideration.com/brandnew/archives/italia_like_youve_never_seen_i_1.php)
the contest winner was paid between €80K and €100K.

My first impressions of the partnering Italian portal are poor and the site is failing badly in trying to promote the country. The painstakingly low load time, poor English and ridiculously long URLs stood out. (342 characters!)

By: Karen Bryan

Karen Bryan — Mon, 05 Mar 2007 19:23:08 +0000

I think that it is all much ado about nothing. To me Italy offers so much to the visitor in terms of history, culture, scenery that it hardly needs a strong logo. Just as well because this logo can in no way, shape or form be described as memorable and appealing. I bet a lot of money has been spent on coming up with this new rather strange and bland looking logo. The green t looks like a long thin green face in profile with a protruding nose.