Five reasons why customers don’t book travel online
March 21st, 2007
E-consultancy have listed five of the main reasons why customers don’t book travel online, taken from a Forrester Research poll conducted on over 5,000 US consumers.
- Concern over credit-card security
- Website usability/performance issues
- Limits on the actions they could take online
- Some prefer to be able to talk to someone when booking travel
- Consumers think they can negotiate a better price with an actual person
Read the full post at E-consultancy. A fair point made that many of the cited reasons can be negated with online operators improving usability, flexibility and security assurances on their sites.
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