TourismROI is a global B2B networking and information service for tourism destinations around the world.

I met up for a coffee with Richard Miller and Don Montague during the World Travel Market to find out more about the site.

Richard worked at the World Travel & Tourism Council for over 16 years culminating in a role as the Executive Vice President. In 2007 he joined MMG Worldwide, a NYC based firm specialising in marketing for the travel and hospitality sector and where Don is Chairman and CEO.

There is a holding page at www.TourismROI.com and downloadable brochure. They are beta testing the site at the moment with a number of destinations and plan to soft launch early this year. TourismROI has ambitious plans to be the world’s largest collection of tourism information and research for more than 6,200 destinations whilst providing a b2b networking platform that offers real value to destinations. The idea for the project was conceived early last year and was met with plenty of interest from investors and destinations. I’ve listed below a few of the problems that the site aims to solve and how they plan to do it.

Why TourismROI?

TourismROI aims to solve two main problems:

a) Network – Expensive and exhausting processes for destinations to find the right partners for investment and development and vice versa.

b) Information – Diverse and hard-to-find research sources covering latest trends, policies, statistics, incentives and forecasts.

TourismROI aims to provide this information and platform to connect suitable parties to speed up the business decision making process.

TourismROI features

1. Investment opportunities – worldwide visibility in a comprehensive and standardised framework. These range from opportunities from destinations, local and multinational corporations, business/hotel brokers.

2. Destination-specific tourism information – including strategy and master plans, research, facts and figures, reports and analysis.

3. Publications and research to buy or in the public domain – focusing on marketing/promotion, policy, economics, development and investment trends.

4. Visibility and access to investors – along with funding sources, buyers, partners and professional service providers.

5. Visibility for Travel & Tourism professional services, research and consulting firms.

6. A up-to-date network for events, investment conferences, requests for proposals and Travel & Tourism trade associations.

Site screenshots

1. Home

2. Destinations

3. Investment opportunities

4. Business opportunities

5. MyTourismROI