Keep an eye out for the launch of DiscoverAmerica.com in March. Branded as the official travel and tourism website for the US the site is funded with a £2m grant from the US Department of Commerce.

I’m not sure why the US hasn’t marketed itself before as a destination as opposed to just individual states or other entities. The tourism push will no doubt aim to improve the country’s image overseas and help stimulate the economy.

The site is little more than a holding page at the moment but I’m sure one that gains plenty of traffic. One of the key aims should be to collect emails, not necessarily for special offers as indicated in the sign up form, more for visitors to be notified of the launch. I think this should have been placed much higher up the page.

Here is a link to the TV ad by M&C Saatchi.