The South African Tourist board has launched a microsite in conjunction with the Daily Telegraph. Site visitors are encouraged to share their experiences based around seven key themes. Each theme is accompanied by a video of a past visitor talking about their experiences. There is also a chance to win a five day holiday.

South Africa destination marketing banner

Each theme page is going to become quite long as more experiences are added. As these grow, perhaps the site could integrate a tag cloud (see below for a wiki definition or view Flickr’s popular photos tag cloud) onto each page to highlight the diversity of experiences along with their popularity.

For example, I’m a keen cricket fan and have read two related comments. I think it would be useful if i could click a ‘cricket’ link that would filter the relevant comments.

South Africa destination marketing microsite

*A tag cloud is a visual depiction of user-generated tags used typically to describe the content of web sites. Tags are usually single words and are typically listed alphabetically, and the importance of a tag is shown with font size or color. Thus both finding a tag by alphabet and by popularity is possible. The tags are usually hyperlinks that lead to a collection of items that are associated with a tag.

3 Responses to “South African Tourism microsite - Are You experienced?”

  1. Joe Buhler Says:

    Glad to see more DMOs using microsites. I’ve suggest this five years ago to a number of them, alas, had not takers at that time! One effective way to leverage these would be an integration with off-line print campaigns which all too often still only list a URL rather than a link to specific content pages, or ideally a microsite.
    With many general DMO sites overloaded with content it seems to me that targeted microsites are a more effective marketing tool as described here.

  2. Dominic Sawyer Says:

    Couldn’t agree with you more Joe - shame they didn’t listen back then! You make a great point about the overloading of DMO sites - microsites provide a targeted and often more engaging experience.

  3. John Hope-Johnstone Says:

    As a CEO of a small DMO (Corvallis Oregon) I agree with the microsite concept. We have triend unique URLs with specific landing pages on our main site but believe that microsites are the way to go.

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