Comments on: South African Tourism microsite – Are You experienced?

By: John Hope-Johnstone

John Hope-Johnstone — Mon, 24 Mar 2008 03:11:58 +0000

As a CEO of a small DMO (Corvallis Oregon) I agree with the microsite concept. We have triend unique URLs with specific landing pages on our main site but believe that microsites are the way to go.

By: Dominic Sawyer

Dominic Sawyer — Wed, 19 Mar 2008 06:33:47 +0000

Couldn’t agree with you more Joe – shame they didn’t listen back then! You make a great point about the overloading of DMO sites – microsites provide a targeted and often more engaging experience.

By: Joe Buhler

Joe Buhler — Mon, 17 Mar 2008 20:12:02 +0000

Glad to see more DMOs using microsites. I’ve suggest this five years ago to a number of them, alas, had not takers at that time! One effective way to leverage these would be an integration with off-line print campaigns which all too often still only list a URL rather than a link to specific content pages, or ideally a microsite.
With many general DMO sites overloaded with content it seems to me that targeted microsites are a more effective marketing tool as described here.