How do you search online for travel? video
July 7th, 2008
Oban Multilingual dropped me a line this morning about a short video they made.
They interviewed a number of overseas travellers in London to learn about their search habits. I’ve embedded the movie below.
The video focuses on the need to provide multilingual sites for international travellers.
Oban (who specialise in multilingual SEO and international SEM) are working with EyeforTravel researching online travel habits. Take part at www.faceofglobalsearch.com and win £250 of travel vouchers.
I’m going to be a tad critical on the quiz.
Oban has previewed in a blog post some of the results and indicated that so far, the three most popular sites for travel research are Google, TripAdvisor and Alibabuy. The question only presents these three sites to select from. Although there is a text field where the user can enter any site I’m not sure how often that would be used.
Perhaps a longer list or drop down of popular travel sites may lead to a more accurate cross section of preferred sites.
For the game itself I only got as far as Anchorage!
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July 8th, 2008 at 11:00 am
[...] Ergebnisse könnten Recht interessant sein, auch wenn die Art der Befragung kritisiert wird. Es findet sich leider kein Hinweis darauf, ob die Ergebnisse veröffentlicht [...]
July 14th, 2008 at 9:53 am
Thanks for the interesting video. It’s also important to remember that multilingual travel sites are not necessary just for the user’s convenience; they are also adapted to the culture and needs of the international user, which makes them more relevant. One global language has its own benefits, but it can’t always provide a clear picture for the traveler in terms of ethnic needs and, therefore, damages the user experience.
July 14th, 2008 at 10:43 am
Hiya,
Thanks for the comments about our video. We have found that these three travel sites were very popular, but our data also shows a lot of people typing in their own sites. Since there is such a variety of them being typed in, they did not yet have the numbers to make it into our top three when we released some of our results.
When the results are published in full, we will be able to show all the other sites that people visit, in a addition to many other online travel research trends.
The full results will be released in August. We will be sure to keep the press informed.
Cheers,
Kaila