Three online reputation monitoring services + hotel brand management
September 5th, 2008
Thought I’d share a few links on some brand monitoring services.
These are tools to help monitor who is saying what about your brand.
And opportunities to monitor product/destination keywords and then provide information/feedback to those networks and online communities.
For some background, read this article for an introduction to online reputation management.
And the three tools:
- Google Alerts – free and will help you gain an idea on what level of paid tool suits you.
- Online Reputation Monitor – three pricing levels starting from £5/month. Free trial.
- trackur – One of the more feature full programs. Free trial available.
I’ve not tried these yet but here are two tools specifically aimed at hotels.
10 Reputations All Hotels, Resorts & Inns Should Monitor Online
Any others you’d recommend?
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September 5th, 2008 at 10:31 am
Technorati offers a service where you can create a search option and subscribe to that search (i.e. your brand). It’ll check who’s writing what (only blogs).
September 5th, 2008 at 11:04 am
Thanks Rogier – will try out the Technorati service.
September 5th, 2008 at 2:08 pm
Thanks for the link Dominic
September 5th, 2008 at 3:17 pm
Hey there Dominic, you are welcome to check out Radian6 for social media monitoring and engagement as well at http://radian6.com
Cheers.
David
September 5th, 2008 at 3:26 pm
Hi Tom, thanks for dropping by!
Cheers David, I’ll check out Radian6.
September 5th, 2008 at 10:41 pm
Hi Dominic,
Many thanks for including Trackur in your list of recommended tools.
Andy
September 6th, 2008 at 12:31 am
I came across HowSocial? recently, but I think their visibility score could be improved:
http://www.hotelmarketingstrategies.com/howsociable-brand-visibility-measuring-tool/
September 8th, 2008 at 8:35 am
Thanks Josiah, and really enjoyed browsing your site.
Cheers
Dominic
September 10th, 2008 at 2:13 am
Seems you forget Avalon Report
Sphere is aslo a search blog tool where you can find some interesting stuff
And BuzzMonitor, the Open Source monitoring tool from World Bank
And you, my and all our brains
September 15th, 2008 at 2:33 pm
Hi Claude,
Just a selected three – realise there are 10s, if not a 100 out there. Will have a try of Avalon Report. Any you recommend in particular?
Yes, our brains too
I’ll be interested to see how our brain makeup changes with Google being a natural extension of most peoples!
Cheers
Dominic
October 1st, 2008 at 10:36 am
Thanks, i want to take it…
December 13th, 2008 at 12:28 am
Hello all,
I noticed this blogsite and thought I should take a look at it. I am actually the product manager for the review analyst program mentioned in the original entry.
A variety of free programs are available, but very few of these will cover everything you want to have included, so you end up using several rather than just one. The reviewanalyst tool is customized for hoteliers, and monitors 9 online travel sites (and growing), youtube videos, flickr photos, and just for fun we through in google blogs.
We also have alerts you can setup to let you know immediately when certain keywords or phrases are found within the travel site reviews.
Please feel free to contact me directly if you’d like more information.
Regards,
Dean Schmit dean@standingdog.com
http://www.reviewanalyst.com
February 12th, 2009 at 11:38 pm
Hi, does anyone know of hotel reputation services in Europe, supporting multiple languages?
Thanks
Dan
February 27th, 2009 at 1:21 pm
We happen to have developped a new product specifically aimed at monitoring hotels in Europe (currently covering 40+ hotel chains in 6 languages), so don’t hesitate to contact us for more information : contact at synthesio dot fr