Our work for Mahindra Homestays has been featured by IndiaSocial™, a showcase for the social media landscape and opportunities in India.
It covers our approach, impact and learnings. I thought I’d share our six guiding principles of social media activity in the case study.
Be honest – we act responsibly and truthfully when representing our brand in social media
Be interesting – we ensure we communicate worthwhile, engaging messages that people enjoy
Be open – we communicate in an open, collaborative and sharing way with the people who engage with us
Be dynamic – we strive to demonstrate innovation, originality, enthusiasm and a clear sense of purpose in communications
Be committed – we are dedicated to keeping our activity regular, timely and relevant
Be strategic – we plan and execute communications intelligently for maximum results
- Be honest – we act responsibly and truthfully when representing our brand in social media
- Be interesting – we ensure we communicate worthwhile, engaging messages that people enjoy
- Be open – we communicate in an open, collaborative and sharing way with the people who engage with us
- Be dynamic – we strive to demonstrate innovation, originality, enthusiasm and a clear sense of purpose in communications
- Be committed – we are dedicated to keeping our activity regular, timely and relevant
- Be strategic – we plan and execute communications intelligently for maximum results
Read the case study or view the full list (including one other from the travel sector from Cleartrip)
Subscribe to RSS
July 20th, 2010 at 10:39 am
Nice work Dominic – I know they’re all essential principles, but which one do you think is the most important?
July 20th, 2010 at 1:12 pm
Thanks for dropping by James and the kind words.
Good question. If I had to pick one, ‘Be strategic’ – before committing to any social media tools and activities first identifying the objectives and how to measure them.
August 10th, 2010 at 11:50 am
i must say that you have high lighted nice ideas for social media marketing … from your few steps i have learned allot … thanks
August 21st, 2010 at 12:22 am
Thanks. It’s important to set your goals and objectives up front to keep you on track and then strategically monitor for changes. Social media changes so rapidly that it’s also important to be flexible. Goodluck.
September 7th, 2010 at 7:56 am
nice information thanks for your sharing