A roundup of projects we’ve recently worked on.
- Website and online campaign - Capital Region USA
- Emarketing and online survey - Visit USA Association (UK)
- Website redesign - Highland Safaris
1. Website and online campaign - Capital Region USA
The Capital Region USA, Inc. (CRUSA), is a tourism coalition comprised of the the States of Virginia, Maryland and the city of Washington, DC. We created an online campaign to target the UK market and promote the Scenic Byways found throughout the region. We created a website that creates personalised road trips around the Capital Region, based on the visitor preferences. The site is also packed with exciting touring ideas and visitors can request a free Byways travel pack.
“Dot Tourism professionally managed the execution of the campaign from start to finish and we couldn’t be more pleased with the results.”
Matt Gaffney, President & CEO - Capital Region USA, Inc.
2. Emarketing and online survey - Visit USA Association (UK)
We helped the Visit USA Association and US Department of Commerce perform research following a TV campaign to help understand potential visitor’s holiday intentions. We designed a branded email and supporting online survey that led to excellent results. The email campaign with no incentive had an open rate of 40% and over 23% of all recipients went on to complete the survey.
“You handled the project very well and I have had very good comments on the quality and presentation back from the Department of Commerce in Washington.”
Alan Waddell, Chief Operating Officer, Visit USA Association (UK)
3. Website redesign - Highland Safaris
Highland Safaris take guests on a journey of discovery through Scotland’s breathtaking scenery. We were approached to manage their digital marketing strategy and the first stage has been to create two new web sites aimed at the corporate and leisure markets. Case study coming soon.
Dot Tourism news and World Travel Market
November 9th, 2007
The World Travel Market is almost upon us and we plan to be there Tuesday and Wednesday. Would be great to meet up with any readers so please drop me a line.
A quick post about recent projects we’ve enjoyed working on.
Identity and online campaign - Visit Britain
Visit Britain asked us to help promote a subscription service that provides legislative guidance for accommodation providers. We created a character, Mrs Pink, an online quiz and email newsletter. Read case study
Online training programme - Baden Württemberg (Southwest Germany)
We’re soon to launch an online training programme for the US travel trade aimed at promoting Southwest Germany. Fully customised and developed to maintain brand consistency with their main web site.
Branding and Website design - EDF Energy Rugby World Cup 2007
We were commissioned to design a proposed identity for an EDF Energy microsite, sponsor of the 2007 Rugby World Cup.
Read more about our projects and case studies
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