• The blogosphere has been awash with iPhone 3G talk for the last few weeks. No doubt one of the most exciting things to keep an eye on will be the travel applications and GPS tie ups. To date there are 139 apps listed on the Apple site, although this should increase quite quickly as I’ve read there is a backlog of apps waiting to be cleared. Plenty of releases from the usual suspects with some suffering from poor reviews, perhaps as a result of rushing them out.

• Tim at Maastricht Hotel School is carrying out academic research on how the hospitality industry is using online marketing. As well as finding out what techniques are being used, he is trying to determine the perceived benefits of the different methods. You can complete the survey at www.rshotels.com/survey.

• As part of its regular series, E-consultancy reviewed Travel.co.uk, the recently launched package holiday comparison site. They followed up a few days later with an interview with the marketing manager. Alex at Musings also ran a detailed review ‘10 things about the travel.co.uk website‘.

A super overview of a great email newsletter example from Kayak. Justin from aweber.com highlights the building a relationship approach over the hard sell so often seen. Kayak also uses basic segmentation and personalisation very well.

Email marketing case studies from the Hotel and travel industry from Email marketing reports.

I recently came across this June editorial from HOTELS magazine (Thanks to Jens).

“Travel 2.0 - As the Internet evolves, latest tactics and new rules change the way hotel marketers reach customers.”

It looks at a number of examples that demonstrate the importance of online experiences that add value to hotel web sites and build communities.

In this post I’ve pulled together some of these examples and a few others. Unfortunately the article does not link to the external sites mentioned.

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