The South African Tourist board has launched a microsite in conjunction with the Daily Telegraph. Site visitors are encouraged to share their experiences based around seven key themes. Each theme is accompanied by a video of a past visitor talking about their experiences. There is also a chance to win a five day holiday.

Each theme page is going to become quite long as more experiences are added. As these grow, perhaps the site could integrate a tag cloud (see below for a wiki definition or view Flickr’s popular photos tag cloud) onto each page to highlight the diversity of experiences along with their popularity.

For example, I’m a keen cricket fan and have read two related comments. I think it would be useful if i could click a ‘cricket’ link that would filter the relevant comments.

*A tag cloud is a visual depiction of user-generated tags used typically to describe the content of web sites. Tags are usually single words and are typically listed alphabetically, and the importance of a tag is shown with font size or color. Thus both finding a tag by alphabet and by popularity is possible. The tags are usually hyperlinks that lead to a collection of items that are associated with a tag.

Lonely Planet Points The Way For the BBC on Blognation UK

How social media like Flickr and You Tube has become an influence on destination selection from the Tracking Tourism blog

Student survey on The Impact of Online Social Networks on Hotel Search and Referral Behavior

New York Times article on New York City’s first global advertising campaign – watch the video

A new campaign by Baltimore Tourism gives residents the opportunity to describe their personal highlights of the city.

Site visitors are encouraged to upload videos of themselves in their favourite places at Visit My Baltimore.

My own perception, rightly or wrongly, is a large city in Maryland with high crime levels and an odd sounding baseball team. (A few years living in Chicago gave me an early love for the game) So quite a limited and imbalanced view then!

Personal experiences like this can help alter perceptions and the amateur video production adds to the authenticity. I think it’s a great idea. Stories create emotion and are easy to remember. People buy on emotion and stories are easier to relate to than copy on a DMO or related site.
For anyone who has used video sharing sites like YouTube the layout and functionality should be familiar.

Users create an account, upload a video and give it a description, category and assign it any number of tags. Below each video are links to some of the places mentioned for further reading.

Below that are thumbs of related videos. Site users can sort the 70 or so videos by rating or category. The one above from Steve is his own irreverent tour of the city with an emphasis on food spots. He also shows us where to park for over an hour for a quarter (or 15p!).