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	<title>tourism marketing blog, online and destination marketing for travel and hospitality, internet and digital experiences &#187; Startups</title>
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	<description>Online and destination marketing for travel and tourism</description>
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		<title>Introducing CountryBrands.org</title>
		<link>http://dottourism.com/blog/2008/08/22/introducing-countrybrandsorg/</link>
		<comments>http://dottourism.com/blog/2008/08/22/introducing-countrybrandsorg/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 15:08:06 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[Dot Tourism Marketing]]></category>
		<category><![CDATA[Dot Tourism News]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/?p=293</guid>
		<description><![CDATA[We&#8217;ve just launched CountryBrands.org which aims to be the definitive resource for logo identities.
It&#8217;s a little project we&#8217;ve wanted to do for a while and found the time in recent weeks.
We&#8217;ll build the database up over the coming month and each logo entry will include a downloadable file &#8211; we&#8217;ll try and find the best [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just launched <a title="Visit http://countrybrands.org/" href="http://countrybrands.org/" target="_blank">CountryBrands.org</a> which aims to be the definitive resource for logo identities.</p>
<p>It&#8217;s a little project we&#8217;ve wanted to do for a while and found the time in recent weeks.</p>
<p>We&#8217;ll build the database up over the coming month and each logo entry will include a downloadable file &#8211; we&#8217;ll try and find the best quality in each case.</p>
<p>We&#8217;re keen for feedback so please let us know what you think.</p>
<p><a title="Visit http://countrybrands.org/" href="http://countrybrands.org/" target="_blank"><img class="alignnone size-full wp-image-294" title="cb-480" src="http://dottourism.com/blog/wp-content/uploads/2008/08/cb-480.jpg" alt="Country Brands" width="480" height="482" /></a></p>
<p>[UPDATE] Alex Bainbridge has posted a <a title="Visit Alex'x review" href="http://www.tourcms.com/blog/2008/08/29/countrybrands-find-that-destination-marketing-logo-when-you-need-it/" target="_blank">short review about CountryBrands.org</a> on his blog</p>
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		<slash:comments>9</slash:comments>
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		<title>Links 26.03.08 &#8211; &#8216;What is digital marketing&#8217; event, Nomao &#8211; share your favourite places, travel networking sites put to the test</title>
		<link>http://dottourism.com/blog/2008/03/26/links-260308-what-is-digital-marketing-event-nomao-share-your-favourite-places-travel-networking-sites-put-to-the-test/</link>
		<comments>http://dottourism.com/blog/2008/03/26/links-260308-what-is-digital-marketing-event-nomao-share-your-favourite-places-travel-networking-sites-put-to-the-test/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 09:29:42 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[News/Link roundup]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2008/03/26/links-260308-what-is-digital-marketing-event-nomao-share-your-favourite-places-travel-networking-sites-put-to-the-test/</guid>
		<description><![CDATA[The Tourism Society are hosting an event in Cardiff on the 18th April. Titled &#8216;What is Digital Marketing?&#8216; three guest speakers will discuss digital marketing from the tourism practitioner&#8217;s perspective and its role in tourism. More details at the Tourism Society event calendar.

 Nomao allows  you to share your favourite places on a customised [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tourismsociety.org/index.htm" title="Visit http://www.tourismsociety.org/index.htm" target="_blank"><img src="http://dottourism.com/blog/wp-content/uploads/2008/03/tourism-society-logo.gif" alt="Tourism Society Logo" align="right" height="75" width="101" /><strong>The Tourism Society</strong></a> are hosting an event in Cardiff on the 18th April. Titled &#8216;<strong>What is Digital Marketing?</strong>&#8216; three guest speakers will discuss digital marketing from the tourism practitioner&#8217;s perspective and its role in tourism. More details at the <a href="http://www.tourismsociety.org/event_calendar.htm" title="Visit http://www.tourismsociety.org/event_calendar.htm" target="_blank">Tourism Society event calendar</a>.</p>
<p><a href="http://en.nomao.com/" title="Visit http://en.nomao.com/" target="_blank"><br />
<img src="http://dottourism.com/blog/wp-content/uploads/2008/03/nomao-logo1.png" alt="Nomao logo2" align="right" /><strong> Nomao</strong></a> allows  you to share your favourite places on a customised map (e.g. best restaurants, holiday spots) and for each you can add pictures/videos along with a widget to your blog.</p>
<p>A <a href="http://www.guardian.co.uk/travel/2008/mar/15/ecuador.southamerica" title="Visit http://www.guardian.co.uk/travel/2008/mar/15/ecuador.southamerica" target="_blank">freelance journalist at the Guardian</a> is spending the next three months putting a number of <strong>travel networking sites</strong> put to the test. She also includes a list of these sites towards the end of her <a href="http://www.guardian.co.uk/travel/2008/mar/15/ecuador.southamerica" title="Visit http://www.guardian.co.uk/travel/2008/mar/15/ecuador.southamerica" target="_blank">article</a>. I&#8217;ve included these below:</p>
<p><strong>For meeting a local</strong></p>
<p><a href="http://www.couchsurfing.com/" title="Visit http://www.couchsurfing.com/" target="_blank">couchsurfing.com</a><br />
<a href="http://www.hospitalityclub.org/" title="Visit http://www.hospitalityclub.org/" target="_blank"> hospitalityclub.org</a><br />
<a href="http://yoursafeplanet.co.uk/" title="Visit http://yoursafeplanet.co.uk/" target="_blank"> yoursafeplanet.co.uk</a><br />
<a href="http://globalfreeloaders.com/" title="Visit http://globalfreeloaders.com/" target="_blank"> globalfreeloaders.com</a><br />
<a href="http://stay4free.com/" title="Visit http://stay4free.com/" target="_blank"> stay4free.com</a><br />
<a href="http://www.bewelcome.org/" title="Visit http://www.bewelcome.org/" target="_blank"> bewelcome.org</a><br />
<a href="http://joomla.servas.org/" title="Visit http://joomla.servas.org/" target="_blank"> joomla.servas.org</a><br />
<a href="http://www.lghei.org/English.htm" title="Visit http://www.lghei.org/English.htm" target="_blank"> lghei.org </a>(gay and lesbian)<br />
<strong><br />
For meeting other travellers</strong></p>
<p><a href="http://www.wayn.com/" title="Visit http://www.wayn.com/" target="_blank">wayn.com</a><br />
<a href="http://www.addictedtotravel.com/" title="Visit http://www.addictedtotravel.com/" target="_blank"> addictedtotravel.com</a><br />
<a href="http://www.doyoutravel.com/" title="Visit http://www.doyoutravel.com/" target="_blank"> doyoutravel.com</a><br />
<a href="http://thelmaandlouise.com/" title="Visit http://thelmaandlouise.com/" target="_blank"> thelmaandlouise.com</a> (female only)</p>
<p><strong>For upmarket networking</strong></p>
<p><a href="http://www.asmallworld.net/login.php" title="Visit http://www.asmallworld.net/login.php" target="_blank">asmallworld.net</a><br />
<a href="http://yacht6.com/user/login" title="Visit http://yacht6.com/user/login" target="_blank"> yacht6.com</a><br />
<a href="http://quintessentially.com/" title="Visit http://quintessentially.com/" target="_blank"> quintessentially.com</a></p>
<p><strong>For tip sharing and advice</strong></p>
<p><a href="http://ivebeenthere.co.uk/" title="Visit http://ivebeenthere.co.uk/" target="_blank">Ivebeenthere.co.uk</a><br />
<a href="http://www.tripadvisor.com/" title="Visit http://www.tripadvisor.com/" target="_blank"> tripadvisor.com</a><br />
<a href="http://www.43places.com/" title="Visit http://www.43places.com/" target="_blank"> 43places.com</a><br />
<a href="http://www.virtualtourist.com/" title="Visit http://www.virtualtourist.com/" target="_blank"> virtualtourist.com</a><br />
<a href="http://www.lonelyplanet.com/thorntree/index.jspa" title="Visit http://www.lonelyplanet.com/thorntree/index.jspa" target="_blank"> lonelyplanet.com/thorntree</a></p>
<p><strong>For older travellers</strong></p>
<p><a href="http://sagazone.co.uk/" title="Visit http://sagazone.co.uk/" target="_blank">sagazone.co.uk</a></p>
<p><strong>For meeting someone on a flight</strong></p>
<p><a href="http://flight-club.org/" title="Visit http://flight-club.org/" target="_blank">Flight-club.org</a><br />
<a href="http://triplife.com/" title="Visit http://triplife.com/" target="_blank"> triplife.com</a></p>
<p><strong>For getting a date</strong></p>
<p><a href="http://travelhotties.com/" title="Visit http://travelhotties.com/" target="_blank">Travelhotties.com</a></p>
<p><strong>For practising languages</strong></p>
<p><a href="http://friendsabroad.com/" title="Visit http://friendsabroad.com/" target="_blank">friendsabroad.com</a><br />
<a href="http://www.voxswap.com/" title="Visit http://www.voxswap.com/" target="_blank"> voxswap.com</a></p>
<p><strong>For letting people know where you are</strong></p>
<p><a href="http://twitter.com/" title="Visit http://twitter.com/" target="_blank">twitter.com</a><br />
<a href="http://www.facebook.com/" title="Visit http://www.facebook.com/" target="_blank"> facebook.com</a><br />
<a href="http://www.dopplr.com/" title="Visit http://www.dopplr.com/" target="_blank"> dopplr.com</a></p>
<p><strong>For community blogging</strong></p>
<p><a href="http://www.bootsnall.com/" title="Visit http://www.bootsnall.com/" target="_blank">bootsnall.com</a><br />
<a href="http://www.travelpod.com/" title="Visit http://www.travelpod.com/" target="_blank"> travelpod.com</a><br />
<a href="http://globenotes.com/" title="Visit http://globenotes.com/" target="_blank"> globenotes.com</a><br />
<a href="http://travelblog.com/" title="Visit http://travelblog.com/" target="_blank"> travelblog.com</a><br />
<a href="http://realtravel.com/" title="Visit http://realtravel.com/" target="_blank"> realtravel.com</a><br />
<a href="http://mytripjournal.com/" title="Visit http://mytripjournal.com/" target="_blank"> mytripjournal.com</a></p>
<p><strong>For special interest</strong></p>
<p><a href="http://www.warmshowers.org/" title="Visit http://www.warmshowers.org/" target="_blank">warmshowers.org</a> (cyclists)<br />
<a href="http://tejo.org/en" title="Visit http://tejo.org/en" target="_blank"> tejo.org</a> (Esperanto speakers)</p>
<p><strong>For creating your own social network</strong></p>
<p><a href="http://www.ning.com/" title="Visit http://www.ning.com/" target="_blank">ning.com</a><br />
<a href="http://crowdvine.com/home" title="Visit http://crowdvine.com/home" target="_blank"> crowdvine.com</a></p>
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		<title>Zicasso &#8211; Trip planning made easy?</title>
		<link>http://dottourism.com/blog/2008/03/07/zicasso-trip-planning-made-easy/</link>
		<comments>http://dottourism.com/blog/2008/03/07/zicasso-trip-planning-made-easy/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 09:30:37 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[News/Link roundup]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2008/03/07/zicasso-trip-planning-made-easy/</guid>
		<description><![CDATA[Zicasso aims to save time and remove the hassle when researching and planning a trip. The site is not live until the 10th March but a preview at Techcrunch has more details on how it works and the problems it aims to solve.
A traveler sends an outline of what they plan to do and where. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zicasso.com/" title="Visit http://www.zicasso.com/" target="_blank"><img src="http://dottourism.com/blog/wp-content/uploads/2008/03/zicasso-blog.gif" alt="Zicasso logo" align="right" /></a><strong><a href="http://www.zicasso.com/" title="Visit http://www.zicasso.com/" target="_blank">Zicasso</a></strong> aims to save time and remove the hassle when researching and planning a trip. The site is not live until the 10th March but a <a href="http://www.techcrunch.com/2008/03/07/zicasso-have-someone-else-plan-that-perfect-trip/" title="Visit http://www.techcrunch.com/2008/03/07/zicasso-have-someone-else-plan-that-perfect-trip/" target="_blank">preview at Techcrunch</a> has more details on how it works and the problems it aims to solve.</p>
<p>A traveler sends an outline of what they plan to do and where. <a href="http://www.zicasso.com/" title="Visit http://www.zicasso.com/" target="_blank">Zicasso</a> distributes this basic info to 100 service providers and within two days, four proposed itineraries and costings land in your inbox. Zicasso offers this service for free and takes a cut from the agents and operators. The service will appeal to those planning more complex trips or simply at those who do not have the time searching multiple travel agencies and search engines.</p>
<p>How would you feel about receiving bids from agents you don&#8217;t know?</p>
<p>There is a more in depth review at <a href="http://www.profy.com/blog/" title="Visit http://www.profy.com/blog/" target="_blank">Profy</a> who believe <a href="http://www.zicasso.com/" title="Visit http://www.zicasso.com/" target="_blank">Zicasso</a> has a model that could define the future of online travel booking &#8211; <a href="http://www.profy.com/2008/03/07/zicasso-future-online-travel/" title="Visit http://www.profy.com/2008/03/07/zicasso-future-online-travel/" target="_blank">Zicasso: The Potential Future of Online Travel Planning</a></p>
<p><a href="http://www.zicasso.com/" title="Visit http://www.zicasso.com/" target="_blank"><img src="http://dottourism.com/blog/wp-content/uploads/2008/03/zicasso_screenshot1.gif" alt="Zicasso screenshot" /></a></p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Links 07.03.08 &#8211; “Twitter for Location”,  Best Geek Hotels in the World 2.0, Simple translation tool</title>
		<link>http://dottourism.com/blog/2008/03/07/links-070308-%e2%80%9ctwitter-for-location%e2%80%9d-best-geek-hotels-in-the-world-20-simple-translation-tool/</link>
		<comments>http://dottourism.com/blog/2008/03/07/links-070308-%e2%80%9ctwitter-for-location%e2%80%9d-best-geek-hotels-in-the-world-20-simple-translation-tool/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 08:13:28 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[News/Link roundup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2008/03/07/links-070308-%e2%80%9ctwitter-for-location%e2%80%9d-best-geek-hotels-in-the-world-20-simple-translation-tool/</guid>
		<description><![CDATA[“Twitter for Location” from Yahoo&#8217;s Brickhouse &#8211; Fire Eagle. “Fire Eagle is the secure and stylish way to share your location with sites and services online while giving you unprecedented control over your data and privacy. We’re here to make the whole web respond to your location and help you to discover more about the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://fireeagle.yahoo.net/" title="Visit http://fireeagle.yahoo.net/" target="_blank"><img src="http://dottourism.com/blog/wp-content/uploads/2008/03/fire-eagle-beta.png" alt="Fire Eagle beta" align="right" /></a><a href="http://fireeagle.yahoo.net/" title="Visit http://fireeagle.yahoo.net/" target="_blank"><strong>“Twitter for Location”</strong></a> from Yahoo&#8217;s Brickhouse &#8211; <a href="http://fireeagle.yahoo.net/" title="Visit http://fireeagle.yahoo.net/" target="_blank">Fire Eagle</a>. “Fire Eagle is the secure and stylish way to share your location with sites and services online while giving you unprecedented control over your data and privacy. We’re here to make the whole web respond to your location and help you to discover more about the world around you.”</p>
<p><a href="http://www.techcrunch.com/2008/03/05/yahoos-twitter-for-location-goes-into-private-beta-with-near-zero-functionality/" title="Visit http://www.techcrunch.com/2008/03/05/yahoos-twitter-for-location-goes-into-private-beta-with-near-zero-functionality/" target="_blank">Follow Techcrunch coverage</a><br />
<a href="http://blog.dopplr.com/index.php/2008/03/05/dopplr-at-etech-announcing-fire-eagle-integration/" title="Visit http://blog.dopplr.com/index.php/2008/03/05/dopplr-at-etech-announcing-fire-eagle-integration/" target="_blank">Dopplr post announcing integration</a></p>
<p>Limited functionality but aimed at developers to start building applications before a full launch.</p>
<p><strong><a href="http://www.hotelchatter.com/story/2008/2/24/144612/104/hotels/Best_Geek_Hotels_in_the_World_2_0" title="Visit http://www.hotelchatter.com/story/2008/2/24/144612/104/hotels/Best_Geek_Hotels_in_the_World_2_0" target="_blank"> Best Geek Hotels in the World 2.0</a></strong> from <a href="http://www.hotelchatter.com" title="Visit http://www.hotelchatter.com" target="_blank">Hotel Chatter<br />
</a></p>
<p><strong><a href="http://blog.plasticmind.com/accessibility/simple-translation-tool/" title="Visit http://blog.plasticmind.com/accessibility/simple-translation-tool/" target="_blank">Simple translation tool</a> </strong>- Jesse Gardner posted this tip on how to offer your site in many languages. The translation is automatically done by Google Translation and is by no means a replacement for human translation. But it may be useful to those with little budget as a way to give international visitors a basic understanding of the site content.</p>
<form action="http://64.233.179.104/translate_c" style="border: 1px solid #bbbbbb; margin: 10px; padding: 20px; background: #c0ddea none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial">
<input name="u" value="http://www.dottourism.com/blog/" type="hidden" /> <label for="langpair">Translate this web site into:</label></p>
<select name="langpair"> <option value="en|de">German</option> <option value="en|es">Spanish</option> <option value="en|fr">French</option> <option value="en|it">Italian</option> <option value="en|pt">Portuguese</option> <option value="en|ja">Japanese</option> <option value="en|ko">Korean</option> <option value="en|zh-CN">Chinese</option> </select>
<input name="hl" value="en" type="hidden" />
<input name="ie" value="UTF-8" type="hidden" />
<input name="oe" value="UTF-8" type="hidden" />
<input value="Translate!" type="submit" /> </form>
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		<slash:comments>1</slash:comments>
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		<title>A look at TourismROI &#8211; global B2B networking and information service for tourism destinations</title>
		<link>http://dottourism.com/blog/2008/01/16/a-look-at-tourismroi-global-b2b-networking-and-information-service-for-tourism-destinations/</link>
		<comments>http://dottourism.com/blog/2008/01/16/a-look-at-tourismroi-global-b2b-networking-and-information-service-for-tourism-destinations/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 14:24:39 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[Destination Marketing]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2008/01/16/a-look-at-tourismroi-global-b2b-networking-and-information-service-for-tourism-destinations/</guid>
		<description><![CDATA[TourismROI is a global B2B networking and information service for tourism destinations around the world.
I met up for a coffee with Richard Miller and Don Montague during the World Travel Market to find out more about the site.
Richard worked at the World Travel &#38; Tourism Council for over 16 years culminating in a role as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://dottourism.com/blog/wp-content/uploads/2007/11/tourismroi_logo.gif" title="Tourism ROI logo"><img src="http://dottourism.com/blog/wp-content/uploads/2007/11/tourismroi_logo.gif" alt="Tourism ROI logo" align="right" /></a><a href="http://www.tourismroi.com/" title="Visit TourismROI website" target="_blank">TourismROI</a> is a global B2B networking and information service for tourism destinations around the world.</p>
<p>I met up for a coffee with Richard Miller and Don Montague during the World Travel Market to find out more about the site.</p>
<p>Richard worked at the World Travel &amp; Tourism Council for over 16 years culminating in a role as the Executive Vice President. In 2007 he joined MMG Worldwide, a NYC based firm specialising in marketing for the travel and hospitality sector and where Don is Chairman and CEO.</p>
<p>There is a holding page at <a href="http://www.TourismROI.com" title="Visit www.TourismROI.com" target="_blank">www.TourismROI.com</a> and <a href="http://www.tourismroi.com/Announcement%20Release-FINAL.pdf" title="Download brochure" target="_blank">downloadable brochure</a><a href="http://www.tourismroi.com/TourismROI%20Rate%20Card.pdf" title="Download rate card" target="_blank"></a>. They are beta testing the site at the moment with a number of destinations and plan to soft launch early this year. TourismROI has ambitious plans to be the world&#8217;s largest collection of tourism information and research for more than 6,200 destinations whilst providing a b2b networking platform that offers real value to destinations. The idea for the project was conceived early last year and was met with plenty of interest from investors and destinations. I&#8217;ve listed below a few of the problems that the site aims to solve and how they plan to do it.</p>
<p><span id="more-210"></span></p>
<p><strong>Why TourismROI?</strong></p>
<p>TourismROI aims to solve two main problems:</p>
<p>a) Network &#8211; Expensive and exhausting processes for destinations to find the right partners for investment and development and vice versa.</p>
<p>b) Information &#8211; Diverse and hard-to-find research sources covering latest trends, policies, statistics, incentives and forecasts.</p>
<p>TourismROI aims to provide this information and platform to connect suitable parties to speed up the business decision making process.</p>
<p><strong>TourismROI features</strong></p>
<p>1. Investment opportunities &#8211; worldwide visibility in a comprehensive and standardised framework. These range from opportunities from destinations, local and multinational corporations, business/hotel brokers.</p>
<p>2. Destination-specific tourism information &#8211; including strategy and master plans, research, facts and figures, reports and analysis.</p>
<p>3. Publications and research to buy or in the public domain &#8211; focusing on marketing/promotion, policy, economics, development and investment trends.</p>
<p>4. Visibility and access to investors &#8211; along with funding sources, buyers, partners and professional service providers.</p>
<p>5. Visibility for Travel &amp; Tourism professional services, research and consulting firms.</p>
<p>6. A up-to-date network for events, investment conferences, requests for proposals and Travel &amp; Tourism trade associations.</p>
<p><strong>Site screenshots</strong></p>
<p>1. Home</p>
<p><a href="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-home.jpg" title="TourismROI home page" rel="lightbox[tourismroi]"><img src="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-home.thumbnail.jpg" alt="TourismROI home page" /></a></p>
<p>2. Destinations</p>
<p><a href="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-destinations.jpg" title="TourismROI destinations" rel="lightbox[tourismroi]"><img src="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-destinations.thumbnail.jpg" alt="TourismROI destinations" /></a></p>
<p>3. Investment opportunities</p>
<p><a href="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-investment.jpg" title="TourismROI investment" rel="lightbox[tourismroi]"><img src="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-investment.thumbnail.jpg" alt="TourismROI investment" /></a></p>
<p>4. Business opportunities</p>
<p><a href="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-business.jpg" title="TourismROI business" rel="lightbox[tourismroi]"><img src="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-business.thumbnail.jpg" alt="TourismROI business" /></a></p>
<p>5. MyTourismROI</p>
<p><a href="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-my.jpg" title="TourismROI mytourism" rel="lightbox[tourismroi]"><img src="http://dottourism.com/blog/wp-content/uploads/2008/01/tourism-roi-my.thumbnail.jpg" alt="TourismROI mytourism" /></a></p>
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		<title>Beta launch of fare tracker Yapta</title>
		<link>http://dottourism.com/blog/2007/05/22/beta-launch-of-fare-tracker-yapta/</link>
		<comments>http://dottourism.com/blog/2007/05/22/beta-launch-of-fare-tracker-yapta/#comments</comments>
		<pubDate>Tue, 22 May 2007 08:05:13 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[News/Link roundup]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2007/05/22/beta-launch-of-fare-tracker-yapta/</guid>
		<description><![CDATA[Seattle based Yapta have launched their public beta service that tracks price changes on specific flights. Users download a browser plug-in and then tag flights on major travel sites of which ten are currently supported.
The main difference from existing sites like Farecast and Kayak is that it helps users get a refund for flights where [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Visit http://www.yapta.com/" href="http://www.yapta.com/"><img align="right" alt="Yapta logo" id="image116" title="Yapta logo" src="http://dottourism.com/blog/wp-content/uploads/2007/05/yapta-logo-beta.gif" /></a>Seattle based <a target="_blank" title="Visit http://www.yapta.com/" href="http://www.yapta.com/">Yapta</a> have launched their public beta service that tracks price changes on specific flights. Users download a browser plug-in and then tag flights on major travel sites of which ten are currently supported.</p>
<p>The main difference from existing sites like <a target="_blank" title="Visit www.farecast.com" href="http://www.farecast.com/">Farecast</a> and <a target="_blank" title="Visit http://www.kayak.co.uk/" href="http://www.kayak.co.uk/">Kayak</a> is that it helps users get a refund for flights where the price has dropped after you have bought the ticket. <a target="_blank" title="Visit http://www.yapta.com/" href="http://www.yapta.com/">Yapta</a> will inform you of a price drop and advise you to get in touch with the airline for a coupon or refund, something that few consumers do.</p>
<p>As <a target="_blank" title="Visit http://blogs.business2.com/business2blog/2007/04/startup_watch_y.html" href="http://blogs.business2.com/business2blog/2007/04/startup_watch_y.html">Erick Schonfeld points out</a>, the idea of a service that keeps a tab on prices for you could be applied to other areas of travel such as hotels, holidays and rental cars.</p>
<p>Not to be deterred, the team behind <a target="_blank" title="Visit http://www.yapta.com/" href="http://www.yapta.com/">Yapta</a> have pressed on with the launch even with the unexpected news that their <a target="_blank" title="Visit http://blog.seattlepi.nwsource.com/venture/archives/115632.asp" href="http://blog.seattlepi.nwsource.com/venture/archives/115632.asp">headquarters went up in flames</a> on Monday morning.</p>
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		<title>boo.com back as an online travel website</title>
		<link>http://dottourism.com/blog/2007/05/02/boocom-back-as-travel-website/</link>
		<comments>http://dottourism.com/blog/2007/05/02/boocom-back-as-travel-website/#comments</comments>
		<pubDate>Wed, 02 May 2007 11:42:24 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[News/Link roundup]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2007/05/02/boocom-back-as-travel-website/</guid>
		<description><![CDATA[boo.com has relaunched as a one stop travel site. Launched as an online fashion retailer in 1999 the company famously went bust following the dotcom boom in the late 90s. CNET.com ranked boo.com as the sixth greatest dotcom flop and the company burned its way through $120 million during its short lifetime.
Fast forward to 2007 [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Visit http://www.boo.com" href="http://www.boo.com"><img align="right" title="boo logo" id="image107" alt="boo logo" src="http://dottourism.com/blog/wp-content/uploads/2007/05/boo_logo.thumbnail.gif" />boo.com</a> has relaunched as a one stop travel site. Launched as an <a title="Read more at wikipedia" target="_blank" href="http://en.wikipedia.org/wiki/Boo.com">online fashion retailer in 1999</a> the company famously went bust following the dotcom boom in the late 90s. CNET.com ranked boo.com as the <a title="Visit CNET.com article" target="_blank" href="http://www.cnet.com/4520-11136_1-6278387-1.html?tag=cnetfd.sd">sixth greatest dotcom flop</a> and the company burned its way through $120 million during its short lifetime.</p>
<p>Fast forward to 2007 and <a title="Visit http://www.webresint.com/" target="_blank" href="http://www.webresint.com/">Web Reservations International</a> have bought boo.com for its main consumer brand that includes 50,000 properties. Focused on accommodation the aim is to expand this and meet traveller&#8217;s needs (flights, care hire&#8230;)  under the one site.</p>
<p>As the strapline (&#8217;Collection wisdom&#8217;) suggests, the site also looks to make the most of user generated reviews and online communities interested in sharing their destination recommendations.</p>
<p><a title="Visit boo.com" target="_blank" href="http://www.boo.com/"><img alt="boo screenshot of bali" class="inline" id="image108" src="http://dottourism.com/blog/wp-content/uploads/2007/05/boo-screen-bali.jpg" /></a></p>
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		<title>News and link roundup 12.12.06</title>
		<link>http://dottourism.com/blog/2006/12/15/news-and-link-roundup-121206/</link>
		<comments>http://dottourism.com/blog/2006/12/15/news-and-link-roundup-121206/#comments</comments>
		<pubDate>Fri, 15 Dec 2006 12:33:35 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[News/Link roundup]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2006/12/15/news-and-link-roundup-121206/</guid>
		<description><![CDATA[Wingmap is a new visual flight search tool &#8211; you select your date for travel and then select the departure/arrival city on a simple map. It is easy to use and has benefits over standard flight search forms. You do not need to know specific airport names, when you select a city on the map, [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Visit http://www.wingmap.co.uk/" target="_blank" href="http://www.wingmap.co.uk/"><img align="right" alt="Wingmap.co.uk logo" id="image40" title="Wingmap.co.uk logo" src="http://dottourism.com/blog/wp-content/uploads/2006/12/wingmap-logo.thumbnail.gif" /></a><a target="_blank" title="Visit http://www.wingmap.co.uk/" href="http://www.wingmap.co.uk/">Wingmap</a> is a new visual flight search tool &#8211; you select your date for travel and then select the departure/arrival city on a simple map. It is easy to use and has benefits over standard flight search forms. You do not need to know specific airport names, when you select a city on the map, Wingmap lists the corresponding airports and you have the option to remove any from the search. <a target="_blank" title="Visit Techcrunch article" href="http://uk.techcrunch.com/2006/12/13/wingmap-flies-new-approach-to-flight-search/">Techcrunch UK</a> spoke to the developers earlier this week and they plan the next release before the end of the year with two-way search and more comprehensive coverage of European airports. Updates that would be good include cookies (to hold details about your prospective travels preventing the need to keep entering the info), colours (a change here to move away from the current monochrome theme) and the ability to toggle city names (no need then to hover over city names if unsure about your geography).</p>
<p><a target="_blank" title="Visit Luggage Online" href="http://www.luggageonline.com/">Luggage Online</a> <a title="Visit http://www.luggageonline.com/50-travel-sites.htm" target="_blank" href="http://www.luggageonline.com/50-travel-sites.htm"><img align="right" alt="50 Best travel sites header image" id="image41" title="50 Best travel sites header image" src="http://dottourism.com/blog/wp-content/uploads/2006/12/50sites_header8.thumbnail.gif" /></a>have compiled a <a target="_blank" title="Visit the list" href="http://www.luggageonline.com/50-travel-sites.htm">fifty strong list of the best travel sites &#8216;you probably have never heard of&#8217;</a>. An impressive resource and each link contains a summary along with any strong or interesting features found on the sites. Unsurprisingly, given the continuing buzz and popularity around social communities, the first category and ten links are attributed to social travel networks. Some of the more off the wall sites include <a target="_blank" title="Visit http://www.airlinemeals.net/" href="http://www.airlinemeals.net/">Airline Meals</a> (with a collection of almost 20,000 images!) and <a target="_blank" title="Visit bizarre hotels at Unusual Hotels of the World" href="http://www.uhotw.com/">Unusual Hotels of the World</a> (over 100 hotels profiled ranging from the different to the <a target="_blank" title="Visit bizarre hotels" href="http://www.uhotw.com/Search.aspx?RatingID=5">bizarre</a>).</p>
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		<title>Usability issues with Youtravel.com</title>
		<link>http://dottourism.com/blog/2006/11/07/usability-issues-with-youtravelcom/</link>
		<comments>http://dottourism.com/blog/2006/11/07/usability-issues-with-youtravelcom/#comments</comments>
		<pubDate>Tue, 07 Nov 2006 16:29:35 +0000</pubDate>
		<dc:creator>Dominic Sawyer</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://dottourism.com/blog/2006/11/07/usability-issues-with-youtravelcom/</guid>
		<description><![CDATA[Youtravel.com is an accommodation-only startup offering online access to hotels and resorts around the Mediterranean and other worldwide destinations. Their intended customers are those who plan their own holiday or travel agents who put together holidays for their clients.
The site launched a little over a week ago with an early review posted to the Travolution [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" title="Youtravel logo" id="image51" alt="Youtravel logo" src="http://dottourism.com/blog/wp-content/uploads/2007/01/youtravel-com-logo.thumbnail.jpg" /><a target="_blank" title="Visit You Travel website" href="http://www.youtravel.com/">Youtravel.com</a> is an accommodation-only startup offering online access to hotels and resorts around the Mediterranean and other worldwide destinations. Their <a title="Read about Youtravel.com's intended customers" target="_blank" href="http://www.youtravel.com/aboutus.asp">intended customers</a> are those who plan their own holiday or travel agents who put together holidays for their clients.</p>
<p>The site launched a little over a week ago with an <a title="Read Travolution review of Youtravel.com website" target="_blank" href="http://travolution.blogspot.com/2006/10/youtravelcom-first-review.html">early review</a> posted to the Travolution blog. I agree with the comments posted, the site is not easy to use and will provide many users with a poor browsing experience.<span id="more-18"></span></p>
<p><a title="Visit Youtravel.com" target="_blank" href="http://www.youtravel.com/"><img align="right" alt="Youtravel.com website home page screenshot" id="image21" src="http://dottourism.com/blog/wp-content/uploads/2006/11/you-travel-homepage-screenshot-300.jpg" /></a>For a business that depends on its website, accessible web content and user-centred design is good and essential business practice. <a target="_blank" title="Read more about government figures" href="http://www.dft.gov.uk/stellent/groups/dft_transstats/documents/page/dft_transstats_026301.hcsp">According to government figures</a> UK residents in 2003 made over 61 million trips abroad and spent over £28 billion.</p>
<p>A quick accessibility analysis of the home page indicates that the page does not comply with all of the automatic checkpoints for <a title="Read about W3C Web Content Accessibility guidelines" target="_blank" href="http://www.w3.org/TR/WAI-WEBCONTENT/">W3C Web Content Accessibility guidelines</a>, the most basic accessibility test. The site does not produce valid HTML code and does not adhere to web standards.</p>
<p>The upshot of the site’s poor usability is that it is not accessible to a large market of potential customers, including the disabled. There are over 10 million disabled people in the UK. Many find it difficult to shop, find information and book holidays online because most websites are not accessible. The spending power of this is estimated to be in the region of £50 billion in the UK.</p>
<p>Good usability practice is not just for the disabled though – the usability problems evident will impact all users equally, regardless of ability.</p>
<p>Some of the issues include: insufficient contrast between foreground and background colours, text that is not scalable, lack of suitable alternative text for images and likely inconsistent display across a range of devices such as PDAs and mobile phones.</p>
<p><strong>Colours</strong><br />
The first thought that struck me was the flat monochrome and poor use of colour. The colours are too dull and not consistent with the content theme of booking a holiday. The choice of colours for the background and foreground do not provide a high level of contrast for readability.<br />
<strong><br />
Fixed text size</strong><br />
For me the text is too small and too similar in size. Unfortunately, to increase the size for Internet Explorer users is not possible. The text in the corresponding style sheet has been attributed a fixed value and selecting a size from View > Text Size has no effect.</p>
<p><strong>Printing</strong><br />
There is a lack of support for print friendly pages.  Visitors to hotel sites will regularly print details of resorts and hotels and the use of a separate print style sheet would provide this.</p>
<p><strong>Interface</strong><br />
The page looks cluttered and the content elements do not have enough space to breathe. This is most clearly evident in the left side column where the offers hotel images and text is placed tightly against the containing boxes.  I think the rounded corners have been over used and the overall effect results in a page that is hard to read and scan.</p>
<p>Other interface thoughts:</p>
<ul>
<li>As <a title="Read Nick Gassman comment" target="_blank" href="http://travolution.blogspot.com/2006/10/youtravelcom-first-review.html#c116221522437181272">Nick Gassman on the Travolution blog pointed out</a>, the use of the label ‘Agent id’ is confusing and could put off and deter non trade users.</li>
<li>The Youtravel.com logo does not link back to the home page and the unused space to the right of the logo looks odd. Perhaps a strapline or banner related to offers would be appropriate.</li>
<li>The hotel search form is poorly designed.  Youtravel.com purports to have the best online booking system and with a growing database of hotels it goes without saying that an easy to use search form is a key aspect of the site’s success.  It looks too cluttered and contains too many options. Perhaps it could be simplified and certain criteria (such as the Board option) could be moved to the advanced search. Youtravel.com has commented that it aims to have trade clients make up 80% of its custom but the site should tailor more appropriately to each audience).</li>
<li>A pop up calendar would enable the user to quickly choose a date.</li>
<li>The ‘Destinations’ element is not easily readable; the list is provided in a linear format, the scroll feature hides over half of the options and the word ‘hotels’ has been unnecessarily repeated. Perhaps this feature could be displayed on the left or right columns with more space provided for the main hotel search. The ‘Destinations’ could also be arranged in a drop down enabling the user to quickly scroll through the options – the number of hotels/resorts could also be provided in brackets to indicate the strength of Youtravel.com’s coverage in each.</li>
<li>The short guide called ‘Bookings’ is badly written and although it is a new site with many first time visitors, it may be better placed in a separate (guide) area and linked to from the Hotel search form.</li>
</ul>
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