tourism marketing blog, online and destination marketing for travel and hospitality, internet and digital experiences

Links 02.07.08 - Thomas Cook redesign, Tripwolf updates, Links

Google Analytics - set up goals to measure conversion rates or use the Site Overlay tool to see a visual breakdown of visitor paths.
Woopra - new tool on the block and still in beta. Offers real time visitor analysis and built in chat tool, both of which are not present in Google Analytics.
Clicktale - more of a recording tool that allows you to record and playback what your site visitors do. Free version allows 100 recordings per week.
Crazyegg - allows you to see exactly where people click in the form of heatmaps and other visual indicators. A more advanced version of the Site Overlay tool in Google Analytics. Free version allows 4 pages to be tracked with 5,000 visitors per month.
Enquisite - Focuses on search traffic analysis and provides reports detailing both organic and paid search traffic. Includes in depth LongTail reports.

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Came across online travel site TravelMuse today via a positive review on Techcrunch. From their about page - “TravelMuse combines original editorial content and destination city guides with powerful planning tools.” Try out their Inspiration Finder and read their stance on user generated content over professional content.
The Tourism Society has set up a Facebook group for discussion/networking.
The most inaccurate weather forecast in history
Cities in 3D Program spreads to Europe via Techcrunch UK - This programme now moves to Europe and invites local governments to share 3D data with the public by adding a model of their city to Google Earth. Be interesting to see how well this is taken up, plenty of tourism potential - skip to 2 min 45 secs to view an example of Hamburg and research possibilities for a visitor.