Case Study

Client

Dornoch Castle Hotel (www.dornochcastlehotel.com)

Situation → Problem → Solution

Dornoch Castle Hotel approached us looking for a way to push their winter and Valentine´s Day promotions. Up to now they had not made use of their +2000 email subscribers. We worked with them to devise an email marketing strategy to target their subscribers with email announcements of their offers.

Results

The email was a great success and led to a number of bookings. The email sent in January 2008 had an open rate of over 33% and was opened on close to 1000 occasions.

Over 20% of users that opened the email clicked through to read more details about the offers. The Dornoch Castle Hotel will be running future announcement emails and are currently looking to develop a regular newsletter.

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Client corner

Dot Tourism has been a brilliant partner for us in e-marketing. From project planning to the final outcome, it's always a smooth and enjoyable journey in what can be a difficult and impersonal industry. A clear understanding of what clients require and a personal approach make it a pleasure to work with them.

Gillian Scott, Director
Scottfroggatt : Tailor-made Marketing for Tourism

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